For most, Mother’s Day is a joyous occasion. For those who have lost their moms to impaired driving, Mother’s Day can look very different. So, we put a MADD Canada spin on stereotypical Mother’s Day ads.
Showcasing a hero video and accompanying social content, each touchpoint transformed a message of love into one of loss – and compelled donors to support MADD Canada’s cause.
Created in partnership with Candela.