August 28, 2019
Working with a multinational agency may be right for some companies. But we challenge the “bigger is better” mentality and believe clients should reconsider that line of thinking.
Often, independent agencies are stereotyped simply as a cheaper alternative to the big multinationals, but they are also more nimble, adaptable, cost-effective, responsive, and entrepreneurial by nature – and of course equally as capable of generating top-notch creative ideas. But those are just a few of the tangible benefits.
Here are the top 5 reasons to choose an independent agency:
In my experience, independent agencies attract a different kind of talent. We have people in every role who value independence, empowerment, and entrepreneurship. They’re not afraid of accountability. And they don’t want to be swallowed up by a massive organization where their contributions aren’t visible or recognized.
Independent agencies aren’t required to live quarter-to-quarter. We are our own shareholders and only report to our clients and ourselves, not some head office in New York or London. We can take calculated risks, work with clients we truly want, and partner with suppliers we know will deliver.
Being independent allows agencies to run in a way that is best for business. They are able to fill their roster with senior level people, for example, so that clients are never assigned a junior team.
Surviving in any industry – and particularly in the marketing industry – means having to quickly adapt to ever-changing market demands and customer needs. The independent agency’s lack of corporate structure and hierarchy is a true advantage when you need flexibility and speed-to-market to manage your marketing investment efficiently over the long term. No battleships to turn there.
Independent agencies have skin in the game. This requires collaborative relationships, focused on delivering measurable results, because our clients’ success or failure is ours as well. This business model fosters original thinking and an entrepreneurial attitude across the agency, and requires a close partnership with clients at all times.
In today’s cluttered and competitive media environment, original ideas, agility, and entrepreneurial instincts are often what drive success. I’ll stop short of suggesting that an independent agency is the right solution for every brand every time, but I’ve seen the advantages first-hand.
Junction59 consistently provides good value and prides itself on things like collaboration, honest relationships, having fun, taking risks, and thinking both inside and outside of the proverbial box. It’s the best way we know how to do business and one of the primary reasons we are celebrating our 60th anniversary this year!
So, if your brand needs a flexible yet consistent long-term partner, if you value authentic collaboration focused on achieving business outcomes, and if you want to be in the driver’s seat when managing your marketing investment, the choice is clear. Choose independent.