November 27, 2019
Whether it’s a simple page with anchors that bring you down to a new section, or a full-fledge, beefed-up, uber-involved site that has a complex, multi-layer menu – good navigation is essential.
As an art director, a beautifully designed, well thought-through site that’s clean and sleek is what gets my mouse going. But what about my thumb?
What’s the use of having an amazing desktop experience if the same isn’t true on mobile.
Putting a nav across the top of a site may work well nine times out of ten. But it’s always a good idea to think about the user and how they’re most likely to engage with your site.
And these days, mobile is king.
When it comes to mobile devices, screens come in all sizes. And our thumbs can only comfortably reach so far. So, thinking outside the box may prove very beneficial when it comes to your navigational UI/UX.
For ease and consistency, we utilized a very simple bottom nav – for both mobile and desktop.
I plan on testing this ‘bottom nav’ theory using this new site as our guinea pig. I’ll check the analytics for increases in user clicks, time spent on the site and bounce rates, to name a few. And I’ll report back, with results, in six months’ time.
In the meantime, remember to keep things clear, clean and intuitive. Design with your cursor –and your thumb – in mind. Your users will thank you for it.