September 26, 2019
It goes without saying that a logo is an important piece of intellectual property. After all, it represents a business and a brand, and it works hard to be recognizable and memorable.
So why would a company update, revise or even completely change their logo? Isn’t there a significant amount of equity in it, built up over many years? Why risk losing that?
For starters, the logo is a direct reflection of the company. It’s who they are and what they stand for. So if the logo appears dated, what does that say about the company?
Large, reputable brands give their logo a facelift all the time:
A facelift doesn’t have to be a complete rebrand. It can simply be an upgrade that maintains the history and legacy of the brand and the equity they already have. Here’s a logo update that we recently completed:
And one from our partners, Agency59:
Another reason to update a logo, for the large part, is due to the Internet. Years ago, logos were designed for print, OOH, and even swag. Today, you have to have a brand that works in a digital world. From the smallest app icon, or even a favicon, to videos, websites, social media and digital billboards. Logos need to be designed and thought through for these modern platforms.
The simplest of changes and modernization can make a world of difference. But if it’s a complete overhaul you need, then that’s worth the investment too. First impressions have always been crucial and it’s more important than ever to have a logo that resonates with your audience.
So don’t let this seemingly daunting task hold you back from the challenge. It’s definitely worth it. A good logo will pay for itself several times over.