News & POV's

POV

The Long Arc of Snackable B2B Content

By: Marc Cooper, CM

I read an interesting piece this week bout how B2B content marketing is shifting in response to new buying behaviours.

POV

Why B2B Demand Generation Fails

By: Marc Cooper, CM

The dirty secret of B2B demand generation is that most leads aren’t really leads at all. They’re names in a database.

POV

The Cost of Ignoring Your Core Audience

By: Chris Carter

We all know the golden rule of marketing and fundraising: know your audience. It’s Marketing 101.

News - Jun 24, 2025

Why tangible marketing is the future...

Marc Cooper, has co-authored a new article with Danielle Doiron of Canada Post on "The power of direct mail..."

POV

Efficiency Meets Experience

By: Chris Carter

Over the last 18 months, artificial intelligence has transformed the way many of us work.

POV

Why Doing Good Is Good for Business

By: David Foy

After 30 years of working with organizations within the not-for-profit sector, I’ve seen one truth rise to the top...

POV

How Voice Search has Evolved with AI

By: Alison McDougall

Today’s voice assistants are transforming into collaborators, companions and, in some cases, emotional soundboards.

POV

Subscription Models Are Gaining Ground

By: Marc Cooper, CM

Creative partnerships don’t need to be all-or-nothing—discover a flexible third model that might be right for you.

POV

Demand Generation Matters More Than Ever

By: Marc Cooper, CM

Shift from chasing leads to creating demand—why B2B brands must invest in long-term growth now more than ever.

POV

Unlocking B2B Success with DM

By: Marc Cooper, CM

Today, DM serves as a strategic channel that not only opens doors but also engages buyers throughout their journey.

News - Dec 10, 2024

Inspiring Holiday Fundraising Campaign

Candela launches the 2024 Holiday Fundraising Campaign created for Children’s Aid Foundation of Canada.

News - Nov 25, 2024

Junction59 Wins Big at the CMA's

Junction59 is proud to announce two major wins at the CMA Awards, celebrating excellence in marketing.