April 29, 2019
Just in time for spring-slash-summer, we’ve recently launched a 30-second TV spot for C-I-L to introduce their new line of lawn and garden products, which are designed to make gardening just a bit easier for Canadian homeowners.
Their new tagline – which was developed as part of the ask – is “Keep it simple”, and the spot is meant to target Canadians who are anxious to get to the best part of gardening – enjoying their gardens.
This is our third TV spot for our client Premier Tech, whose brands include Pro-Mix, C-I-L, Wilson and Alaskan.
C-I-L Spot Credits:
Art Direction: Curtis Wolowich (ECD)
Copywriting: Ben Benchitrit (CD)
Account Lead: Alex Ireland (AS)
Production: Jack Royal Productions