Lavana
Pauk "lah-VAN-uh PAWK"
Strategy Director
She/Her
Lavana’s curiosity for understanding the why behind how customers behave fuels her work with helping businesses uncover insights and develop strategies to build their brands and change behaviour.
With over a decade of strategy experience across both B2C and B2B channels, she has worked with brands big and small in varying industries from Technology, Beverage Alcohol and CPG to Professional Services. Lavana brings skillsets in a range of strategy disciplines from brand positioning and integrated 360 campaigns, to shopper, experiential, content, and digital marketing.
When she’s not thinking about marketing or excitedly going down a research rabbit hole, you can find her hitting up a dance class, attempting a home DIY or diving into some type of new learning adventure.