News & POV's

POV

Unlocking B2B Success with DM

By: Marc Cooper, CM

Today, DM serves as a strategic channel that not only opens doors but also engages buyers throughout their journey.

News - Dec 10, 2024

Inspiring Holiday Fundraising Campaign

Candela launches the 2024 Holiday Fundraising Campaign created for Children’s Aid Foundation of Canada.

News - Nov 25, 2024

Junction59 Wins Big at the CMA's

Junction59 is proud to announce two major wins at the CMA Awards, celebrating excellence in marketing.

POV

Direct Mail: Crucial in B2C Marketing

By: Marc Cooper, CM

Direct mail remains a powerful tool that, when used effectively, creates meaningful connections with consumers.

News - Oct 1, 2024

Celebrating Creative Brilliance

Our dedication to pushing creative boundaries has earned us multiple Summit Creative Awards

POV

My Experience with Google’s NotebookLM

By: Marc Cooper, CM

I tested Google’s NotebookLM, a tool designed to synthesize large amounts of information into digestible formats, & Wow!

POV

An Underrated Tool for Driving Results

By: Marc Cooper, CM

Direct Mail is a strategic tool that offers a physical touchpoint in a world dominated by fleeting digital interactions.

POV

Who pays attention to Direct Mail anyway

By: Marc Cooper, CM

Turns out DM gets lots of attention, more than social media, more than TV, in fact more than just about any channel!

News - Jul 25, 2024

Candela Wins Save the Children Canada

Candela & J59, are proud to announce we've been awarded the Save the Children Canada direct mail fundraising business.

POV

Marc's Summer Listening List

By: Marc Cooper, CM

This summer, I turned my long Toronto commutes into a learning opportunity by diving into some insightful podcasts.

POV

Harnessing the science of influence

By: Lavana Pauk

Could you be using behavioural economics to nudge customers toward action?

POV

Unlocking the Power of Direct Mail

By: Marc Cooper, CM

To maximize the impact of direct mail, systematic testing and optimization are crucial.