News & POV's

POV - Sep 21, 2026

Are you creating 'workslop'?

AI can make the work look done long before the thinking is.
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POV

Are you creating 'workslop'?

By: Lavana Pauk

AI can make the work look done long before the thinking is.

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POV

3 Marketing Shifts Nobody Planned For

By: Lavana Pauk

Each one is its own story, but together they're pointing in the same direction: away from volume, efficiency and safety,

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POV

The Breathing Room That Never Comes

By: Lavana Pauk

Every year around this time, something shifts. People start talking about summer like it's going to be different.

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POV

What CMA Marketing Week Got Me Thinking

By: Marc Cooper, CM

Last week I attended CMA Marketing Week, and I've been thinking about it more than I expected.

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POV

B2B Content Is Getting a Glow-Up.

By: Lavana Pauk

If you take a look at B2B marketing right now, there is actually a lot of new worth getting excited about.

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POV

Your SMEs Are Your Creators.

By: Marc Cooper, CM

Creator-led content delivers the highest total ROI of any media channel. Higher than TV. Higher than paid social.

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POV

Why tangible marketing is the future...

By: Marc Cooper, CM

Marc Cooper, has co-authored a new article with Danielle Doiron of Canada Post on "The power of direct mail..."

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POV

The Long Arc of Snackable B2B Content

By: Marc Cooper, CM

I read an interesting piece this week bout how B2B content marketing is shifting in response to new buying behaviours.

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POV

Why B2B Demand Generation Fails

By: Marc Cooper, CM

The dirty secret of B2B demand generation is that most leads aren’t really leads at all. They’re names in a database.

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POV

The Cost of Ignoring Your Core Audience

By: Chris Carter

We all know the golden rule of marketing and fundraising: know your audience. It’s Marketing 101.

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POV

Efficiency Meets Experience

By: Chris Carter

Over the last 18 months, artificial intelligence has transformed the way many of us work.

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POV

Why Doing Good Is Good for Business

By: David Foy

After 30 years of working with organizations within the not-for-profit sector, I’ve seen one truth rise to the top...

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