News & POV's

POV

Direct Mail: Crucial in B2C Marketing

By: Marc Cooper, CM

Direct mail remains a powerful tool that, when used effectively, creates meaningful connections with consumers.

News - Oct 1, 2024

Celebrating Creative Brilliance

Our dedication to pushing creative boundaries has earned us multiple Summit Creative Awards

POV

My Experience with Google’s NotebookLM

By: Marc Cooper, CM

I tested Google’s NotebookLM, a tool designed to synthesize large amounts of information into digestible formats, & Wow!

POV

An Underrated Tool for Driving Results

By: Marc Cooper, CM

Direct Mail is a strategic tool that offers a physical touchpoint in a world dominated by fleeting digital interactions.

POV

Who pays attention to Direct Mail anyway

By: Marc Cooper, CM

Turns out DM gets lots of attention, more than social media, more than TV, in fact more than just about any channel!

News - Jul 25, 2024

Candela Wins Save the Children Canada

Candela & J59, are proud to announce we've been awarded the Save the Children Canada direct mail fundraising business.

POV

Marc's Summer Listening List

By: Marc Cooper, CM

This summer, I turned my long Toronto commutes into a learning opportunity by diving into some insightful podcasts.

POV

Harnessing the science of influence

By: Lavana Pauk

Could you be using behavioural economics to nudge customers toward action?

POV

Unlocking the Power of Direct Mail

By: Marc Cooper, CM

To maximize the impact of direct mail, systematic testing and optimization are crucial.

News - Apr 8, 2024

DM optimization: Testing to see results

Join our President, Marc Cooper, CM, as he shares his thoughts on how you can implement simple testing strategies in DM.

POV

Why Shift to B2H Brand Building?

By: Lavana Pauk

Any B2B marketer is well aware that the quest for leads regularly steals center stage.

News - Jan 23, 2024

Tackling Ageism in Canadian Marketing

Tackling ageism in marketing and advertising takes centre stage in the latest CMAConnect podcast.