The Power to Attract More Customers

The Challenge

Eaton is a global technology leader dedicated to improving people’s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable.

The challenge to us was to connect with an often-too-busy target audience of RV park and marina operators in order to make them aware of EATON’s temporary power solutions that can be tailored to their needs.

Our POV

What better way to connect than through aligning passions? The idea was to associate the great outdoors and fishing.

The Idea

Our solution was to create an impactful, dimensional direct mail, complete with a fishing lure USB that directed them to a microsite packed full of content about power solutions for outdoor sites. And, of course, a strong call-to-action to contact an Eaton sales associate.

Landing Page

Client:
Eaton

Expertise:
B2B
Direct Marketing

Execution:
Direct Mail
Website/Landing Page