Whether you’re chatting online with a colleague, writing an email to a client, or crafting copy for a corporate communication, it’s ok to make a grammar mistake from time to time, but making the same one over and over again can cost you in terms of credibility. - One all-too-common grammar...
In our recurring Q&A series, we ask Marc Cooper – President and Partner at Junction59 – to share his point of view on a wide range of industry topics. - Hybrid, remote, office, what’s the right post-pandemic work model? - Post pandemic working models have been greatly debated on and off...
In the never-ending quest for marketers and advertisers to be more effective in their campaigns, nudging has emerged as a North Star to follow. - Nudging, a technique used to modify the behaviour of a consumer based on what information is presented to them (and how), is a gentle yet effective tool...
Up, down, left, right, up close, and from 30,000 feet. Looking at one thing from every possible angle will change your understanding of that thing. - - Perspective is how we, as marketers, find the insights needed to say something new and interesting, so that we can captivate our audience and...
Everyone talks about becoming an omnichannel organization or an omnichannel marketer. But what does omnichannel actually mean? And how do you actually “do” omnichannel? In the following video, we break down the fundamentals needed to adopt an omnichannel mindset and to set your organization up...
You’re a pro at Word. But every pro has their blind spots. Like me (your run-of-the-mill copywriter who, up until last year, was still oh-so-naively moving my mouse over to the point size and manually typing it in), you might be missing out on some great Microsoft Word hacks and not know it. -...
Being able to juggle multiple projects and tasks at the same time – to say nothing of all the added responsibilities you have outside of your job – is a fundamental skill required to work in account services. Being flexible and adaptable is something clients and employers seek out and expect...
I originally wrote this advice for my fellow account service colleagues, but I think it’s something worth sharing with clients and creative teams too. That way, we can all be on the same page. - The art of getting, giving, and pushing back on feedback is something they don’t teach you in...
When most people think of a company’s history, they typically envision a generic “About us” page on a corporate website, some black-and-white imagery from the company’s early years, and a quote from the company’s founder. - Sadly, many companies, including advertising agencies, don’t...
More than a year into the pandemic, about a quarter of Canadians are experiencing high levels of psychological distress. Concerns about our health, social isolation, changing routines, and the pandemic's economic effects continue to take a toll. It’s natural to feel stress, anxiety, grief, and...
Dubbed the ‘dumpster fire’ year, 2020 turned out to be a year that no one was expecting. Several stages of lockdown resulted in social bubbles, panic buying and adapting to a primarily work-from-home economy. Every day that I turned on the news, I was faced with a darker picture than the last,...
In honour of World Poetry Day, please enjoy these poems written by our very own J59’ers, Saf, Spencer and Ben, and designed by the very talented Jocie. - - By Ben Benchitrit - By Spencer Henderson - By Saf Kamani - By Spencer Henderson -
1. Three months into 2021, have you noticed any change in how clients are planning their year from a marketing and advertising standpoint? - It’s definitely starting to feel a lot more like normal, at least in terms of volume. And for many clients, messaging is now focused on the future and not...
You know all those expressions you hear at work? You probably know what they mean, but do you know why they mean what they mean? - Here are the top five idioms used – and overused – in work settings, and their supposed origins: - Go the extra mile - Meaning: To do more than what people...
Approximately 15% of the world’s population live with some form of disability. And all too often the needs of these people are not given the necessary weight during the design process, whether that be for a restaurant, a bus shelter ad, or a website. As governments across the globe tighten...
It’s been an incredibly long year and with Valentine’s Day approaching it reminds me of how important being connected really is. - Now more than ever is the time to connect with friends and loved ones, and what better way to do that than with a handwritten letter. - A letter can make you feel...