Are your business customers immersed in extensive research before committing to buy? Developing an educational whitepaper could be a welcome solution. Need to sell a service in a complex niche? Then you’ve likely considered offering a downloadable whitepaper. Are you aspiring to establish...
“Valeria Maltoni: Your writing doesn’t have to be boring just because it’s for other businesses. Businesses have people who read stuff.” - The world of B2B marketing has traditionally focused on swiftly communicating the must-know features, touting impressive specs, and, of course,...
According to researchers, that’s all the time we have, to capture the attention of our audience. It’s shorter than the attention span of a goldfish. And it’s not getting any longer. In fact, the average attention span keeps shrinking over time. - This makes our jobs more challenging than...
By David Foy, CEO Junction59 - The future of direct marketing is an exciting and rapidly changing space. It is a field that is constantly evolving as technology advances, consumer habits change, and new strategies are developed. With that in mind, I want to explore the current trends and...
As the first month of 2023 comes to a close, it offers a good reminder to once again consider how we want to grow personally and professionally as the year ahead unfolds. - By now, many of us may have set some shiny new goals, dusted off some old ones, or restarted one an undisclosed number of...
Bottom line: Yes. But only because we haven’t kept up with the changing needs and habits of our target audience. - The media landscape is increasingly fragmented, buyers are spending less than 20% of their journey directly interacting with sales, and when they do interact with our marketing...
Certainty is overrated - If you were to think about having to take a math test, some of you might immediately feel confident, while others are struck with a stomach-churning sense of dread. What is loved and hated about math often is the same thing. When it comes to calculations and solving...
We often don’t know where to start with B2B content marketing. Perhaps you have built out a path to purchase or a journey map and you have a reasonable idea of the steps a buyer goes through before buying from you. But how do you know if what you have to say about your product or service will...
Whether you’re chatting online with a colleague, writing an email to a client, or crafting copy for a corporate communication, it’s ok to make a grammar mistake from time to time, but making the same one over and over again can cost you in terms of credibility. - One all-too-common grammar...
In our recurring Q&A series, we ask Marc Cooper – President and Partner at Junction59 – to share his point of view on a wide range of industry topics. - Hybrid, remote, office, what’s the right post-pandemic work model? - Post pandemic working models have been greatly debated on and off...
In the never-ending quest for marketers and advertisers to be more effective in their campaigns, nudging has emerged as a North Star to follow. - Nudging, a technique used to modify the behaviour of a consumer based on what information is presented to them (and how), is a gentle yet effective tool...
Up, down, left, right, up close, and from 30,000 feet. Looking at one thing from every possible angle will change your understanding of that thing. - - Perspective is how we, as marketers, find the insights needed to say something new and interesting, so that we can captivate our audience and...
Everyone talks about becoming an omnichannel organization or an omnichannel marketer. But what does omnichannel actually mean? And how do you actually “do” omnichannel? In the following video, we break down the fundamentals needed to adopt an omnichannel mindset and to set your organization up...
You’re a pro at Word. But every pro has their blind spots. Like me (your run-of-the-mill copywriter who, up until last year, was still oh-so-naively moving my mouse over to the point size and manually typing it in), you might be missing out on some great Microsoft Word hacks and not know it. -...
Being able to juggle multiple projects and tasks at the same time – to say nothing of all the added responsibilities you have outside of your job – is a fundamental skill required to work in account services. Being flexible and adaptable is something clients and employers seek out and expect...
I originally wrote this advice for my fellow account service colleagues, but I think it’s something worth sharing with clients and creative teams too. That way, we can all be on the same page. - The art of getting, giving, and pushing back on feedback is something they don’t teach you in...