News - Dec 10, 2024

Candela Strategies Develops Inspiring Holiday Fundraising Campaign for Children’s Aid Foundation of Canada

Toronto, Ontario, December 10, 2024 – Candela Strategies, a not-for-profit advertising agency dedicated to supporting charitable organizations, and a subsidiary of Junction59 Ltd., is proud to announce the launch of the 2024 Holiday Fundraising Campaign created for Children’s Aid Foundation of Canada (CAFC).

The centerpiece of this campaign is a powerful series of three videos featuring passionate CAFC lived expert advocates, designed to inspire donations that empower youth transitioning out of care by providing access to post-secondary education.

A Focus on Education as a Transformative Necessity

Candela Strategies identified a key insight: many donors view post-secondary education as a luxury rather than a fundamental need, especially when compared to essentials like food and shelter. The campaign addresses this misconception by showcasing the transformative potential of education, demonstrating how it equips youth to break cycles of adversity and build brighter futures.

The creative approach emphasizes that education is the key to unlocking opportunities for youth to transition into stable, successful lives. By fostering hope, the campaign motivates people to act now and contribute to this vital cause.

EDUCATION MAKES A CHILD UNSTOPPABLE

The campaign’s storytelling highlights the resilience and determination of youth from child welfare. Through compelling narratives of triumph over immense challenges, it shines a light on their ability to overcome adversity, with the help of CAFC and access to higher education.

This message is clear: Educated youth are UNSTOPPABLE. They just need your support.

Comprehensive Campaign Rollout
The campaign leverages a diverse mix of digital platforms, including search ads, Facebook, Instagram, YouTube, Pinterest, and display ads, ensuring widespread reach and engagement. Running from November 1 to December 31, 2024, the campaign aims to maximize donations during the holiday giving season.

For more information about Candela Strategies and their work with Children’s Aid Foundation of Canada, please contact:

Chris Carter
President
Candela Strategies
ccarter@candelastrategies.com
647-696-0318
candelastrategies.com

About Candela Strategies

Candela Strategies, a subsidiary of Junction59 Ltd., is a full-service fundraising, marketing, and management agency that provides strategic consulting and creative services to non-profits and charities. The agency’s mission is to make tomorrow better than today by helping non-profits achieve their goals and further their causes. From strategy to creative, Candela Strategies delivers solutions that are insightful, impactful, and actionable, with data analytics driving everything they do.

About Children’s Aid Foundation of Canada

Children’s Aid Foundation of Canada is our country’s leading charity dedicated to improving the lives of children and youth and families involved in the child welfare system.

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