Canada Post 2022 Engagement Kit

Canada Post was uniquely positioned to help businesses get inside the homes of Canadians, where purchase decisions were being made. Through an integrated campaign beginning with LinkedIn and a DM campaign, a wood-feel front door package acted as a reminder of the channel’s ability to reach consumers where it mattered most, when it mattered most.

This campaign was created in partnership with The&Partnership, Junction59 and Touché, as well as Tank for French adaptation!

And it is the recipient of the Gold 2023 Canadian Marketing Association LinknedIn B2B Marketing Award

LinkedIn B2B Marketing Award – Canada Post Smartmail Marketing Engagement Kit 2022

Client:
Canada Post

Expertise:
B2B
Direct Marketing

Execution:
Direct Mail