News - Jun 24, 2025

Marc Cooper Co-Authors Article on the Future of Direct Mail with Danielle Doiron of Canada Post

Marc Cooper, President of Junction59, has co-authored a new article with Danielle Doiron, directrice générale, Marketing at Postes Canada, titled “The power of direct mail: Why tangible marketing is the future of meaningful connections.”

Published on the Canada Post business blog, the article explores how direct mail is evolving as a critical channel for brands looking to build stronger, more meaningful customer relationships in a digital-first world. It offers strategic insight into why direct mail continues to drive engagement and deliver measurable results.

Marc and Danielle also appeared as guests on the CMA Connect Podcast, hosted by Alison Simpson, President and CEO of the Canadian Marketing Association, where they discussed the same topic in more detail.

You can read the article and listen to the podcast here:
The power of direct mail: Why tangible marketing is the future of meaningful connections