July 30, 2020
Maison Birks hires Junction59 as their creative agency for a new evergreen campaign.
In recent years, there has been a surge of smaller, independent jewellery brands in the Canadian market. With the new competition, Birks is looking to build awareness and further engage current markets – both locally and internationally.
“We have a great legacy brand in Canada, but now it’s time for us to start welcoming a new generation of consumers,” says Katie Reusch, Director of Marketing and Communications.
Alongside PR firm Overcat Communications, Junction59 will be developing a new platform for Birks that will allow them to put a stake in the ground and build their brand voice.
“We can’t reveal what that stake is publicly yet,” says David Foy, CEO of Junction59. “We can say that this new platform is one they can own and leverage for years to come. We’re excited to be working with the Birks team on this next phase.”