Canada Post Customer Cross Sell and Acquisition

The powerful partnership of Junction59, T&Pm and Tank have done it again. This compelling and ongoing campaign has helped bring DM back in to the marketing mix and won a Silver 2024 Canadian Marketing Association Award in the Business Engagement category!

To dispel myths about direct mail being less effective than digital, Canada Post created sensory-rich, tactile mailers to highlight the power of physical connections. By focusing on the power of IRL, the campaign showcased how tried and true direct mail enhances marketing effectiveness in ways digital alone cannot. 

Smartmail Marketing-Customer Cross Sell & Acquisition