Canada Post Sustainability Engagement Kit

The powerful partnership of Junction59, T&Pm and Tank have done it again. Along with the Customer Cross Sell and Acquisition campaign, this campaign has helped bring DM back in to the marketing mix and won a Gold 2024 Canadian Marketing Association Award in the Business Engagement category!

To counter perceptions of direct mail (DM) as unsustainable, Canada Post launched a campaign to convince marketers to ‘see DM in a new light’. The initiative highlighted DM’s surprising eco-friendliness and allowed marketers to see, feel, and experience sustainable DM firsthand, positioning it as a valuable component of their company’s ESG goals.

The results, we exceeded our ROI goal of 5:1 with the potential to reach over 22:1 ROI!

Sustainability Engagement Kit