Canada Post Sustainability Engagement Kit

The powerful partnership of Junction59, T&Pm and Tank have done it again. Along with the Customer Cross Sell and Acquisition campaign, this campaign has helped bring DM back in to the marketing mix and won a Gold 2024 Canadian Marketing Association Award in the Business Engagement category!

To counter perceptions of direct mail (DM) as unsustainable, Canada Post launched a campaign to convince marketers to ‘see DM in a new light’ revealing its surprising eco-friendliness while giving helping markets, see, feel and experience sustainable DM to consider it as part of their companywide ESG goals. 

The results, we exceeded our ROI goal of 5:1 with the potential to reach over 22:1 ROI!

Sustainability Engagement Kit