Canada Post Sustainability Engagement Kit

The powerful partnership of Junction59, T&Pm and Tank have done it again. Along with the Customer Cross Sell and Acquisition campaign, this campaign has helped bring DM back in to the marketing mix and is up for an award that the 2024 Canadian Marketing Association Awards, stay tuned for the colour!

To counter perceptions of direct mail (DM) as unsustainable, Canada Post launched a campaign to convince marketers to ‘see DM in a new light’ revealing its surprising eco-friendliness while giving helping markets, see, feel and experience sustainable DM to consider it as part of their companywide ESG goals. 

The results, we exceeded our ROI goal of 5:1 with the potential to reach over 22:1 ROI!

Sustainability Engagement Kit