Just Not Your Loads

To stand out in a crowded industrial manufacturing magazine, Konecranes turned to Junction59 to create a campaign that would instantly spark readers’ interest.

Each print ad in the campaign was designed to draw attention to the simplicity of Konecranes’ advanced safety features by showcasing metaphors the audience would relate to.

Related Digital Banners were created, using the context of an online environment and simple text to convey the same simple message.