Gay Lea, a Canadian owned dairy production co-operative, wanted to highlight that their products are made in Canada from Canadian milk.
The new banner reflects Gay Lea’s commitment to quality and local ingredients. This prominent feature not only highlights their Canadian heritage but also aligns with consumer preferences, as studies show the majority of Canadians are more likely to purchase products produced domestically. By incorporating elements like the maple leaf and “Canadian Made” messaging they aim to foster trust with customers.