New Horizons
Montrose Environmental and Matrix Solutions Acquisition Campaign: New Horizons
This campaign was developed in partnership with Actual Media
Objective: To establish Montrose Environmental and Matrix Solutions as a unified force offering comprehensive environmental solutions, making it clear to the audience that this new acquisition brings enhanced capabilities for both clients and the environment.
Approach: Most acquisition campaigns merely announce the merger of two brands without capturing the strategic benefits. Our goal was to go beyond a simple announcement and convey the powerful integration of Montrose and Matrix, sparking intrigue and encouraging exploration of their combined offerings.
Insight: In a B2B space often dominated by mundane visuals, we needed a fresh, compelling approach. The key insight was to balance industry and nature, highlighting how both can thrive through thoughtful environmental solutions.
Creative Approach: Our concept, New Horizons, used striking visuals and metaphors to illustrate the power of Montrose and Matrix’s combined offering. We showcased industrial landscapes mirrored by natural vistas below, symbolizing the seamless integration of the two companies and their commitment to environmental stewardship. This visual metaphor demonstrated how the partnership brings a fresh perspective and sees environmental solutions differently.
Several creative versions were created to tailor them to specific industries, utilizing targeted media approaches to ensure the message reached the right audience.
Animated banners
Static banners
