News & POV's

POV

Harnessing the science of influence

By: Lavana Pauk

Could you be using behavioural economics to nudge customers toward action?

POV

Unlocking the Power of Direct Mail

By: Marc Cooper, CM

To maximize the impact of direct mail, systematic testing and optimization are crucial.

News - Apr 8, 2024

DM optimization: Testing to see results

Join our President, Marc Cooper, CM, as he shares his thoughts on how you can implement simple testing strategies in DM.

POV

Why Shift to B2H Brand Building?

By: Lavana Pauk

Any B2B marketer is well aware that the quest for leads regularly steals center stage.

News - Jan 23, 2024

Tackling Ageism in Canadian Marketing

Tackling ageism in marketing and advertising takes centre stage in the latest CMAConnect podcast.

POV

Inclusivity in Marketing and Advertising

By: Marc Cooper, CM

Ageism in the workplace manifests through the undervaluation of experience

News - Nov 28, 2023

New Work Alert - Bereskin & Parr

Junction59 is delighted to have partnered with Bereskin & Parr to launch their refreshed brand identity and new website.

News - Nov 15, 2023

It's Time to Celebrate

We are thrilled to announce a series of wins at several award shows this fall.

POV

Humanizing b2b marketing

By: Lavana Pauk

At the core of our business-to-business marketing approach lives the belief that there is power in human centric ideas.

POV

Business to Human Marketing

By: Lavana Pauk

Businesses don’t make decisions, humans do. And the overwhelming majority of our decisions are not made rationally.

POV

8.25 seconds.

By: Curtis Wolowich

According to researchers, that’s all the time we have, to capture the attention of our audience.

POV

The Future of Direct Marketing

By: David Foy

The future of direct marketing is an exciting and rapidly changing space.